nymra studio.

This Week's Edit

Issue 02 · Updated 16 May 2026

Same niacinamide, three price points. This week's Pick costs roughly £6. The same active is £39 at prestige price. Here's the trio worth comparing.
Frosted glass dropper bottle, The Ordinary Niacinamide 10% + Zinc 1%, 30ml.
01 the pick
The Ordinary
Niacinamide 10% + Zinc 1%
Serum · 30ml

The reference benchmark for niacinamide at this price. Reviewers consistently report visible sebum modulation within three weeks at the 10 percent concentration this product uses.

from $8.00 shop on amazon #ad
Beauty of Joseon Glow Serum with propolis and niacinamide, 30ml bottle.
02 the edit
Beauty of Joseon
Glow Serum Propolis + Niacinamide
Serum · 30ml

Different price point with propolis as a complementary ingredient. Editorial consensus across Into The Gloss and Allure is the texture sits better under makeup than the budget alternative.

from $17.00 2.2x the price of The Pick shop on amazon #ad
Paula's Choice 10% Niacinamide Booster, 20ml.
03 the edit
Paula's Choice
10% Niacinamide Booster
Serum · 20ml

Higher-end formulation with added tetrapeptide. For readers wanting maximum formulation without prestige markup. Editorial coverage in Glamour and Cult Beauty.

from $45.00 6x the price of The Pick shop on amazon #ad

Same active. Different price.

★ The Ordinary
Volume30ml
Price$8.00
$/ml$0.27
Beauty of Joseon
Volume30ml
Price$17.00
$/ml$0.57
Paula's Choice
Volume20ml
Price$45.00
$/ml$2.25

Per-millilitre price reveals what the brand actually charges for the same active ingredient. The Pick comes out at $0.27/ml; the prestige tier at $2.25/ml. 8x premium for the same molecule.

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One issue per Friday. Three sections. Ingredient lists decoded, prices anchored, three curated picks. Free, one-click unsubscribe.

Why these three: each pick comes from this week's newsletter dissection. Same active, different price points, so the markup is visible. Subscribe to the weekly issue for the full breakdown.